Matt Luke
DRE #01379779
Matt Luke Home Team
Brokerage ID#01889436
Cell 714.412.1982
Work 714.779.0230
Fax 714.779-0290

Real Estate News
Freddie and Fannie’s appraisal-free mortgages to slash closing time
Tue, 22 Aug 2017 13:19:29
When real estate broker Hank Miller explains the mortgage process to buyers, he gives it to them straight. "It's going to be the biggest pain in the ass that you've been through," he says. Freddie Mac and Fannie Mae, government-owned entities that buy a large share of U.S. mortgages from lenders, are taking a big step toward alleviating this pain ... read more»

FinCEN extends all-cash buyer rules to Honolulu
Tue, 22 Aug 2017 11:49:12
Welcome to the club, Honolulu! The Hawaiian metropolitan area is the latest to join a list of cities and counties that have to report all-cash real estate deals above a certain dollar amount to the Financial Crimes Enforcement Network (FinCEN) ... read more»

Nationstar does a branding 180, becomes ‘Mr. Cooper’
Tue, 22 Aug 2017 10:21:49
Nationstar has officially rebranded its servicing and loan origination operations as Mr. Cooper, seven months after the announcement of the name change during the company's Q4 2016 earnings call ... read more»

Relax and live a little: How to earn a spot at real estate’s rich table
Tue, 22 Aug 2017 9:55:57
You won't find Aaroe Estates president and real estate agent Aaron Kirman slumped behind a desk or hiding behind his tablet. You're more likely to catch him mid-volley on the tennis court with clients, chatting it up with prospects at dinner or enjoying a casual day of shopping with investors ... read more»

OfferPad launches Uber-like ‘Agent-on-Demand’
Tue, 22 Aug 2017 6:01:43
Buyers will soon be able to use their smartphones to access Phoenix listings owned by OfferPad, an "iBuyer" that uses technology to quickly buy and resell homes ... read more»

Handling objections: How to chase and unpack the ‘no’
Tue, 22 Aug 2017 3:00:50
Is there a winning formula that can help us deal with objections effectively? Should we actually encourage objections? In this post, Dale Archdekin shares his winning tactics for reverting objections and making them work in his favor ... read more»

How do you stack up online? Find out with these 4 free tools
Tue, 22 Aug 2017 2:30:58
The majority of real estate agents I meet have no idea if their online efforts are paying off at all. They are told they need to have a Facebook page, that SEO is important and that they should be sending out a regular email newsletter to stay top-of-mind with clients ... read more»

How to ruin your buyer’s agent reputation in 5 easy steps
Tue, 22 Aug 2017 2:00:29
Almost all real estate agents belong to at least one Facebook group where a few times a week, a listing agent is so hopping mad he or she has to vent or his or her head might actually explode ... read more»

How to avoid cultural gift-giving faux pas that can cost you clients
Tue, 22 Aug 2017 1:30:50
Gift giving can be a great way to show your appreciation to clients; it sends a positive message and builds better relationships to encourage further business. Well, it usually does. In certain cultures, a poorly chosen gift is often more than just a disappointment; it can be a blatant sign of disrespect ... read more»

How to boost your lead nurturing with targeted blog content
Tue, 22 Aug 2017 1:00:04
Every successful real estate agent will tell you that nurturing a healthy pipeline of people who can lead to your next closing is crucial for survival in this business. But creating value during the nurturing process can be a huge challenge ... read more»

Not for the faint of heart: Tales from the landlord trenches
Mon, 21 Aug 2017 14:40:49
The house was between tenants when an upstairs water pipe burst. The water cascaded down, down, down, into the crawl space. After filling that area, it spilled out into the yard, creating a wading pool outside. I didn’t find out about the flood until the four-figure water bill arrived. ... read more»

EMoov, a UK hybrid real estate brokerage, nabs $12M in funding
Mon, 21 Aug 2017 14:02:40
EMoov, a UK hybrid real estate brokerage, has raised an additional 9 million pounds ($11.6 million) in funding, with plans to boost its technology and marketing, news outlets are reporting ... read more»

Double your business with smart online lead conversion
Mon, 21 Aug 2017 13:33:52
Reeling in leads is no mean feat, but there are certain things you can do to improve conversion rates, such as calling leads within 30 seconds, sending video messages and following up relentlessly. Watch Realtor Rachel Adams, broker-owner Jesse Zagorsky and Homecity Real Estate CEO Keith Dunham reveal more tips for doubling your business with online leads and lead conversion ... read more»

Inman reader poll: Do you approve or disapprove of President Trump’s performance?
Mon, 21 Aug 2017 12:37:07
One year ago, we asked Inman readers who they supported in the presidential election. We want to take your pulse again ... read more»

Realtors stand against hate in Charlottesville aftermath
Mon, 21 Aug 2017 11:57:03
This week, just two blocks from where several hundred white nationalists and supremacists recently shook the city of Charlottesville, Virginia, and the nation to its core, team members at real estate brokerage Nest Realty will meet to brainstorm what they can do to make a difference ... read more»

Re/Max refreshes logos: ‘It’s a brand evolution, not a brand revolution’
Mon, 21 Aug 2017 11:15:14
You know the look you have when your hairdresser subtly updates your 'do? Still like yourself -- only a little bit fresher? Today, some people might be looking at Re/Max and wondering what's different about the behemoth real estate brand. ... read more»

How to build a real estate brand from scratch in 9 months
Mon, 21 Aug 2017 8:56:47
It takes nine months from conception to birth to have a baby. If you had to build a business from the ground up in less than nine months, how would you do it? West + Main Homes is a brand-new brokerage in the Denver metro area -- broker-owner Stacie Perrault Staub decided in January to "take the next year to develop a brand totally from scratch." ... read more»

Help millennials find their home’s value with myAVM
Mon, 21 Aug 2017 3:00:33
MyAVM by Onboard Informatics is an automated valuation model product aimed at millennials and tech-savvy sellers. It's made for agents and brokers looking to market and attract leads via home valuations. ... read more»

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